Project overview:

This project was meant to be part of an advertising campaign aiming at promoting and consolidating the Dalpontes’s sports shoes brand. It was developed during the second semester of 2007 and was divided into 2 phases:

1. As a first step, a flash 2D penalty shoot-out game was released as a hotsite so the best ranked players (allowed to access the site by using a pass purchased along with a product) could be qualified for the next stage of the event within a certain period during which the game was available.

2. Later, the Dalponte’s 3D Soccer Arena took place in São Paulo, Brazil, during a weekend. It was a competition involving several contestants playing a full 3D soccer game, awarding a single winner at the end.